Marketing activations

    Pop up brand environments

    Consumer experiential campaigns

    Leveraging activations



    Creative experience design

    Corporate hospitality

    Public events

    Product launches

    Private functions

    Special occasions

    Trade incentives

    Live sites



    Partnership strategy development

    Strategy implementation

    Partnership negotiation + management

    Strategy review + optimisation



    Scott Didier AM - CEO Johns Lyng Group + Chairman, National Star Ball Committee

    I have dealt with Cause + Effect Co, in particular Melanie Norton over the past 2 years on various charity functions that I am involved in and have found dealing with Mel and her team to be nothing but first class. Mel is a perfectionist who dots the I’s and crosses the T’s in every aspect. You simply don't have to worry as she always has it covered, being extremely proactive and in front of any situation. Mel is always extremely positive and a pleasure to work with.

    Peter Filipovic, CEO - Carlton and United Breweries + Business Unit President Australia / NZ – AB InBev

    Cause + Effect Co are extremely professional and dedicated, with a genuine passion to turn a creative idea into a rewarding event. Mel, who is the founder, ensures they are committed to making every event a success and never lose sight of the ultimate goal while managing the smallest detail. Provided with less than 8 weeks to bring three major events to life for CUB, Mel’s excellent attention to detail and thorough planning lead to flawless execution at our biggest customer hospitality events in Victoria - our guests were nothing but complimentary about the experience.

    Simone Crick , Account Director - Broadsheet

    Over the past two years, we have had the pleasure of working with Cause + Effect to produce some of our key commercial events and activations at Broadsheet. Mel and her team are incredible operators. Their attention to detail, proactivity and ability to foresee issues before they arise have enabled us to produce market leading events for our audience, providing them with the opportunity to interact with us and our partners in a tangible way. Through Mel’s strong supplier and client relationships, she is well versed at dealing with anything that is thrown her way and always approaches every interaction with a positive outlook. Mel and her team have very much become an extended arm of the Broadsheet team and we adore working with them.

    Sophie Mathisen, Festival Director - For Film's Sake

    Cause + Effect Co took great care to fully understand the scope of the Festival, its structure and its values and designed a comprehensive strategy for positioning within a dense cultural landscape. Mel is wonderfully adept in facilitating fruitful introductions and conversations and I wouldn't hesitate in recommending Cause + Effect Co to developing businesses or organisations to help guide them towards sustainable and purposeful partnerships.

    Georgie Kay, Founder + Creative Director - Georgeous

    I met Mel through a mutual industry colleague some time ago and was instantly impressed with her professionalism and clear understanding and passion for the industry. When a very exciting pitch came across my desk late last year, I needed some assistance, so I called upon Mel. Not only did she respond very promptly to my enquiry but she proceeded to do her due diligence with this proposal over night. Mel's communication, efficient dealings with all suppliers and stakeholders, presentation and collecting of required information was faultless. In addition to this, the detailed and comprehensive budget breakdown and subsequent management was faultless. She was always a step ahead and with her industry experience, was able to consider all areas of the event without prompting. I would highly recommend Mel to anyone looking for a highly experienced and proactive event expert. Thank you Mel. I look forward to working with you again one day soon.