Mel has been immersed in partnerships and experiences for over 17 years since completing her bachelor’s degree in social science. Mel founded Cause + Effect Co in 2016 from a desire to do things differently.

Mel’s project management experience has seen her execute large-scale experiential marketing campaigns locally and internationally. These campaigns have been effective, innovative and aligned with sales and marketing strategies to deliver outstanding results. Mel’s experience includes experiential brand activations and marketing strategy for clients such as Schweppes, Carlton & United Breweries, L’Oreal and Broadsheet Media. These campaigns have been seen at some of Australia’s premier events including: Melbourne Spring Racing Carnival, the Australian Grand Prix and the AFL Grand Final.

Mel is known for her impeccable attention to detail and her wholehearted and spirited approach to life, which plays out everyday in our Cause + Effect Co purpose philosophy.